Say Goodbye to Delayed Launch Plans and Lost Revenue by Launching Your ‘Gathering Dust’ Offers in Just 7 Weeks
7-Week Step-by-Step ‘Done With You’ Teaching Mastermind to Plan, Create and Deliver Your Live Launch Experience and Sell Your Products or Programs with Facebook Ads
This is a “done together” program where you will refine your offer, map out your own launch adventure and have launched your first, or next, offer with Facebook Ads.
Create a course.
Create a digital product.
Create a membership.
Create a group program.
Launch it.
Tah-dah!
You have passive income.
Oh, if only it was that easy right?!
Truth Bomb #1
You already have the ability to run profitable launches that turn into easy recurring payment plan revenue and an instant cash injection for your business. You just need to skills and the strategy.
Even if the idea of that sounds overwhelming and anything but easy right now.
But let’s be honest for a sec…
Had idea of launching has kinda lost its lustre?
🙋♀️ You’re already spending so much time keeping up with client work and working on enrolling the NEXT client that launching just feels like a distraction.
🙋♀️ The very idea of putting together a launch makes you feel tired. So many moving parts. SO much copy to write.
🙋♀️ You’ve attended enough launches to know what you DON’T want to do – but can’t figure out a way to launch that isn’t a 3-part video series + webinar yawn-fest.
🙋♀️ You’ve maybe even tried launching before but the trickle of sales just didn’t feel worth the time investment.
🙋♀️ You’re sceptical that another course or $37 launch planning template can help you and you’re sick of making plans only to never follow through.
Well, if that sounds familiar – get ready to have the easiest, most fun and most profitable launch of your life so far!
Launch with Amber: Live! is half group coaching program, half mastermind. You’ll be supported and held accountable through an entire launch from start to cart close, including your whole ads campaign.
It’s time to actually follow through on your plans.
In 7 weeks time, you’ll be SO glad you did!
Well, if that sounds familiar – get ready to have the easiest, most fun and most profitable launch of your life so far!
Launch with Amber: Live! is half group coaching program, half mastermind. You’ll be supported and held accountable through an entire launch from start to cart close, including your whole ads campaign.
It’s time to actually follow through on your plans.
In 7 weeks time, you’ll be SO glad you did!
Truth Bomb #2
If whatever you’ve tried so far hasn’t helped you build a reliable income stream from your digital products – it’s time to try something else.
“I didn’t think it would be this difficult”
Even if you’ve learned some great strategies, and know what you “should” do to have a successful launch – you still somehow keep putting it off or half-heartedly launching with results you wouldn’t wanna brag to your mastermind about.
Perhaps you’re starting to think about abandoning launches altogether in favour of evergreen funnels or breaking down that course/program you love into $37 tiny offers (because that’s all people seem to want to buy these days)
Truth Bomb #3
There’s a REASON that those $37 tiny offers seem to be doing so well, and it has nothing to do with the price point.
You CAN still launch a $497, $997 or $1997+ program, and I’m here to help.
In fact, you could use ‘Launch with Amber: Live!’ as a container to launch a course, group program, mastermind, VIP day, membership, 1:1 service, live event… pretty much anything you want to sell more of in the next 7 weeks!
Hello, I’m Amber, and I help womxn entrepreneurs who are coaches, consultants, educators and service providers achieve consistent income with a combination of Funnels and Facebook Ads.
I might be an online business strategist and facebook ads manager now, but let me tell you that I wasn’t always great at this stuff.
I avoided launching for ages because it looks intimidating and stressful. When I finally did launch I made just 3 sales of a group program so asked some friends to join to bump the numbers up – because I was embarrassed.
Then in 2017, I learned how to use Facebook Ads! It was a lot of trial and error and learning at first but eventually I was using ads to build my email list and book out my 1:1 services.
Then in 2017, I learned how to use Facebook Ads! It was a lot of trial and error and learning at first but eventually I was using ads to build my email list and book out my 1:1 services.
Fast-forward to 2021, and I’m the founder of boutique ads agency ‘Launch with Amber’ and I’ve successfully launched courses with both live and evergreen funnels and sold out numerous group programs, masterminds and 1:1 offers.
Being behind the scenes of so many launches I noticed that the same few mistakes were being made again and again. And the usual launch advice was leaving people with half the picture of what they really needed to have a successful launch.
So I decided to start comparing launch results and paying attention to what really mattered, and what didn’t. I put it all inside ‘Launch with Amber; Live!’
Truth Bomb #4
Launching isn’t ALL about the numbers. You do need to get more eyes on your offers, a lot more – but you could have thousands of people on your email list and still fail to make a single sale if your offer sucks, or your launch content doesn’t inspire people.
But guess what happens when you learn how to launch with ease?
🚀 You wake up every morning of your launch EXCITED to show up, because you have the system you need to handle it like a PRO and run launches that gives you consistent income outside of your one-to-one clients…
🚀 The dollars come flooding into your business and you’re finally feeling like one of those confident business owners sharing they just had ANOTHER record-breaking launch – but without the stress or sleepless nights.
🚀 You feel confident about incorporating Facebook Ads into your launch strategy, and can happily add 1,000s of new leads to your list and $1,000’s to your bottom line with less work and less hustle.
Imagine being able to achieve all of that in just 7 weeks with a proven system that you can use again and again. For real.
Step One
Build your audience while pre-qualifying your leads and validating your offer with a Minimum-Viable-Product version of your upcoming launch.
Step Two
Choose your launch event and use Facebook Ads to find your group of ideal potential clients so you’re not talking to an empty room.
Step Three
Most of your sales will actually come in after open cart day. Keep them rolling in by getting your offer in front of the right people, highlighting all the value and rescuing any abandoned carts.
Are you ready?
Here’s what I’ve created – just for you…
7-Week Step-by-Step ‘Done With You’ Teaching Mastermind to Plan, Create and Deliver Your Live Launch Experience and Sell Your Course, Program or Digital Product with Facebook Ads
Say Goodbye to Delayed Launch Plans and Lost Revenue by Launching Your ‘Gathering Dust’ Offers in Just 7 Weeks
(and actually having fun while you do it!)
The doors are currently closed.
Join the waitlist to join the next round, and launch your offer before the end of 2021.
Welcome to a proven, step-by-step “done together” formula to effortlessly sell and enrol clients in your courses/programs/VIP Days over and over again using Facebook Ads.
2x Weekly Group Coaching calls at different times to suit all time zones.
Full 7 Week Program to take you from pre-launch through to cart close.
Access to a mini mastermind group with 3-4 fellow students to keep you focused.
Complete A-Z Facebook Ads training to grow your list and sell your offer.
Copy templates for everything from emails, sales pages, social posts, ad copy and more!
Design templates for everything from mockups, slides, ad graphics, promo posts and more!
Here’s what happens when you finally figure out launching with Facebook ads…
✔️ Your launches become that much more predictable, meaning you can calculate exactly how much you’re going to spend and how much you’re going to make. Gone are the days of ‘hoping’ it works.
✔️ You finally get why people love them so much. You exactly how to get your advertising costs to go down, increasing your return on investment for every dollar spent and taking even more of the profits. No more wasting money testing theories.
✔️ Your offers are pre-validated, your Facebook groups are buzzing and your webinars are full. No more launching to crickets, and you finally get to enjoy launching and showing us an an expert and a leader.
Our week-by-week game plan…
Week One: Prep Week
This week we’ll be getting you ready to launch, and creating your unique launch timeline. We’ll be making sure that your ad account is tidied up and ready to run ads, choosing your launch strategy and getting your tech systems set up.
- Launch planning checklist + timelines
- Google sheets, trello boards and asana projects to copy/paste into your business.
- Mapping out your launch calendar and setting the date for your launch
- Spring cleaning your ads account and making sure you’re all set up and ready to run new ads.
BONUS: Creating a killer offer workshop
BONUS: Facebook Ads Updates + iOS 14 Workshop
Week Two: Pre-Launch Week
This week, we’ll be creating your pre-launch freebie and tripwire combo to validate your offer, and starting growing your email list. You’ll also start sharing your organic pre-launch content to warm up your existing audience.
- Freebie strategy + workshop and templates
- Guide to creating a tiny offer version of your launch offer and all the resources your need to sell and deliver it
- Google sheets, trello boards and asana projects to copy/paste into your business.
- Simple tutorials on how to run your first Facebook Ads + 1:1 review from Amber
- Swipe files are templates for your ad copy and ad graphics.
BONUS: Creating your freebie + tripwire combo co-working session
Week Three: Leads Week
This week, it’s all about getting in those leads for your upcoming launch! You’ll create your landing page for your launch event, set up your follow-up email sequence and start running ads to get people signed up.
- Landing page templates + copy swipe files
- Email copy swipe-files for your confirmation email and pre-launch emails to keep warming those leads up.
- Guide to targeting your ideal leads on Facebook and Instagram
- How to optimise your launch event and ads based on everything you learned from your pre-launch ads.
- Swipe files and templates for your ad copy and ad graphics.
BONUS: Launch stats tracking sheet template for Google sheets where you’ll be able to track your data as you go and gather all that gold-dust info.
Week Four: Welcome Week
This week, you’ll keep bringing in the leads for your launch and start welcoming them into your pop-up Facebook Group for your launch event. You’ll start running Facebook lives to build your confidence and nurture those leads while you map out the content for your launch week.
- Complete guide to setting up and running a pop-up Facebook group (or not- you get to choose here!)
- Idea bank + copy templates for all your welcome week nurture content.
- Complete templates for high-converting webinars, challenges, and other launch types!
- 1:1 Feedback from Amber on your launch event outlines
- Swipe files and templates for your welcome week content and graphics
BONUS: Webinar, workshop and workbook templates for Google Slides and Canva.
Week Five: Launch Week
This week, you’ll be running your launch event to all the people that have signed up over the past few weeks! You’ll be running your launch event live while we cheer you on and help you finalise any missing pieces so it goes off without a hitch.
- Daily coaching calls during launch week to answer your questions and keep you on track!
- Templates and swipe files for all your pre-event reminder emails and replay posts.
- 1:1 Feedback from Amber on your launch content
- Swipe files and templates for your launch week promo content and graphics
- Complete day-by-day task list so you know exactly what to do depending on how much time you have available
BONUS: Tech disaster back-up plans SOS workbook. This will give you a complete gameplan for what to do if things go wrong, and some simple things you can set up in advance for extra piece of mind.
Week Six: Sales Week
This week, you’ve completed your launch event content, and the doors are open for people to buy! This week we’ll be taking all the gold dust you collected during launch week and creating sales emails, promo posts and bonus facebook lives that exactly answer people’s concerns and unravel any objections.
- Daily coaching calls during sales week to answer your questions and keep you on track!
- Sales email templates to announce your new offer and keep selling it all week long.
- Swipe files and content ideas for your sales week promo posts and facebook lives
- Copy templates for your sales week Facebook Ads + 1:1 reviews from Amber
- Graphic templates for your sales week Facebook Ads + 1:1 reviews from Amber
- Complete day-by-day task list so you know exactly what to do depending on how much time you have available
BONUS: Abandoned cart strategy and my exact templates to win back sales from people who are on the fence.
Week Seven: Downsell Week
This week, you’ll be able to breathe a big sigh of relief because you did it. You completed your entire launch. But the work isn’t over! We’ll be choosing and promoting a downsell offer to anyone who didn’t buy to bring in those last minute sales.
- Complete guide to creating an easy downsell offer without you needing to create more ‘stuff’
- Send a polite post launch survey to find out why some people didn’t buy
- Round up all your final launch stats and review what worked and what didn’t
- Copy templates for your downsell promo emails + posts
- Post launch survey email and questionnaire template
BONUS: Post launch review call with Amber to go over your launch stats, figure out what worked, what didn’t and make a plan for your next steps.
The All.The.Things List
🌟 14 Group Coaching Calls (Value: £3,920)
(Value Calculation:The closest thing I have to this is my 1:1 coaching program which would be £3,920.)
🌟 3-4 Person Accountability Groups (Value: Priceless)
(Value Calculation: I met two of my closest friends through accountability groups in online programs and the added motivation, referrals and pure joy is just invaluable.
🌟 7 Workbooks/Checklists (Value: £750+)
(Value Calculation: I hunted down some other programs that were self-study “here’s what you do each week” and the average value is around for the depth that we’ll be going into.)
🌟 Design Templates: Sales Pages, Webinar Slides, Social Posts, Product MockUps etc. (Value: £250+)
(Value Calculation: I added everything we’d need for a full launch to my cart at a canva template shop.)
🌟 Copy Templates: Social Posts, Sales Pages, Webinar Scripts, Challenge Scripts, Email Sequences, etc. (Value: £400+)
(Value Calculation: I found a few copy template bundles that added up to all the templates in the program.)
🌟 Motivation, Support and ‘I’m in this with you” Accountability (Value: Priceless)
(Value Calculation: Actually getting your next launch done, learning, gaining confidence and launching again? It could all add up to over £100k+ in added sales over the next year. Who knows! Wanna find out?)
🌟 Total Calculated Value: £5,320 (plus! Friends for life and the satisfaction of finally following through on your launch plans.)
🌟 What You’ll Actually Pay: £1497 or £250 x 6 if you take the payment plan.
The Doors Are Now Closed.
We’ll be welcoming you again at the end of October to plan and deliver your live launch before the end of 2021.
Did someone say bonuses?
Bonus 1
Custom screen share video reviews for each step of your launch. Every week there will be a review thread, where you’ll get a personal loom video to review whatever we’ve been working on that week. Including; sales page reviews, ad copy reviews, landing page reviews, webinar slides… Basically, you post it – I’ll give you feedback.
Bonus 2
The low tech launch formula trainings and tutorials. Access my guides to which tech pieces are worth it, and which aren’t AND my tutorials on how to set them up quickly. No more wasting time trying to decide where to host your webinar. All my recommendations come in three categories: free, upgrade and first class.
Bonus 3
Weekly Voxer Office Hours. Get 1:1 support and coaching via Voxer voice notes every Friday between 9am – 5pm GMT+1 for the duration of the program. While you’ll always have access to me in the group and on our coaching calls – sometimes you just need to speak to a human being 1:1 to get some feedback or a pep talk.
Fast Action Bonus
1:1 Strategy Call with Amber to go over your upcoming launch, and audit your ads account and get you set up and compliant for 1OS 14. Together we’ll get your Ad Account set-up to tackle the recent Facebook Ads changes.
The Doors Are Now Closed.
We’ll be welcoming you again at the end of October to plan and deliver your live launch before the end of 2021.
Here’s what happens after you clickety-click that magical button!
You’ll be taken to a page with TWO payment options: either £1497 in full OR £250/month for 6 months! You’ll choose your adventure with any major credit card, or Paypal to complete your enrolment.
Right after you pay, you’ll be taken to a confirmation page to welcome you into the program!
Next, you’ll get an email confirming that you’re in and sharing the key dates for the live program.
Then you’ll be invited to a private group and our celebratory cocktail hour the week before we start!
I can’t make guarantees, but I can make you a promise.
I wholeheartedly believe that launching is a mix of magic and metrics. You first launch doesn’t always go exactly the way you hoped, but it’s always valuable and give you great lessons for the next launch. So while I can’t make any guarantees that you’ll join this program and have a 5-fig launch at the end of it (would you really believe me if I did?) I can make you a promise.
If you get to the end of this program, and you feel that you didn’t get results because there was something missing from the materials. You can retake the program for free, but this time you’ll get a 1:1 call with me every week so make sure you actually get results.
The reason I’m doing it this way, is because if you get to the end and I just send you off with a refund and an apology, you’ve still lost out.
This way I can make sure you go away having achieved what you hoped for when you joined.
Q&A
Q. Is this a self-study course with video lessons/modules?
Nope! Not in the slightest. This is the ‘done with you’ version of my 1:1 Launch Strategy + Ads Management service. There will be videos but they will be live with me where you can ask questions and get 1:1 feedback. I’ll never tell you to just ‘go back to the content’ and you’ll get LOTS of personalised support.
Q. How much will I need to budget for Facebook Ads?
Honestly, as much as you can. $500 is a great number to work with because for that you can get leads in for your launch event, and retarget them with your offer during sales week.
Q. I’ve tried DIYing my ads before and hated it, or they just bombed. What if ads just don’t work for me?
Unless you’re selling something that Facebook specifically doesn’t allow, then Facebook ADs absolutely will work for you, it’s just a matter if matching up the right ad, audience and offer. That’s exactly what this program is all about!
Q. I’ve already got an expensive course that I bought on ads. How is this different?
I love courses. I’ve bought loads of them myself. But when you’re left with a question you can’t google, or you follow the instructions and it STILL doesn’t work – that’s when you get stuck. That can’t happen in Launch with Amber: Live! because you have me there to support you all the way through.
You’re never going to be left to fend for yourself, and if you truly get stuck, it’s nothing a good loom video tutorial won’t sort for you!
Q. My Facebook ads manager or business manager is disabled. Does that mean I can’t run ads/join?
Maaayyybe, but probably not. Facebook can disabled accounts for simple/silly reasons because it’s an algorithm, not a human that makes those decisions. You can usually get your account back, or create a new one. If you do have this problem, I’ll run an extra troubleshooting call in the group for you, and if it turns out that you really really can’t run ads – I’ll happily just refund you.
Q. I want to launch this course so that I can then turn it into an evergreen funnel. Will this help me do that?
While I’m not specifically teaching that here, you could easily do that at the end of the program if you wan’t to. You’ll learn a lot about your offer, your audience and your funnel in this process, so at the very least, all it can do is make your evergreen funnel even better!
Q. I’m not selling something high ticket, can I still launch with ads?
Yes, you can! But, just be aware that you will have a much tighter profit margin that some of the other people in the program with higher ticket offers. It can be done, but I probably wouldn’t recommend making your first ever launch something under $100 – unless you’re feeling up to the challenge!
Q. I feel like the only people that make money with launches are those who teach people how to make more money. Can this work with something non-business related.
Yes, of course! I’ve had launches work really well on the topics of emotional eating, parenting, decluttering, photography, interior design, meditation/personal development, and there’s probably a few more I’m missing.
Helping people make more money might seem like an ‘easier’ offer to sell, but if you run your launch right – you can do just as well!
Q. What if I’m not sure about my offer, or don’t have an offer yet?
If you have literally no idea at all what you would want to sell, this isn’t the program for you. If you have an idea but it’s not fully ready yet – I can’t help you pre-launch it so that you get paid while you finish creating it.
The Doors Are Now Closed.
We’ll be welcoming you again at the end of October to plan and deliver your live launch before the end of 2021.